For Business Owners · Strategy-First Animation

Make your product
impossible to misunderstand.

You've built something great. But when people come to your site, they leave without becoming a customer. Not because your product or service isn't good enough. Because they couldn't figure out what it does fast enough.

You have a great product.
But do visitors get it?

If people aren't signing up, it's not always a traffic problem. Most of the time, it's a clarity problem.

Confused visitors don't convert

If someone can't understand what you do in 10 seconds, they leave, no matter how good the product is.

You keep explaining the same thing

Sales calls. Onboarding. Demos. You're constantly re-explaining your product because nothing does it for you automatically.

Generic videos don't move the needle

You've tried explainer videos before. They looked nice. But they weren't built on a strategy, so they didn't perform.

Diagnose first.
Animate second.

Other animators take a project and start animating. We start by understanding why your message isn't landing. Then we build the video around the fix.

01

We find your clarity gap before we animate

Before opening After Effects, we audit your messaging, funnel, and positioning to find exactly where your clarity is breaking down. Then we build the solution around that.

02

Scripts built to convert

Your script is written around what makes your customer take action. Not just what describes the product.

03

For products and services that are hard to explain

If you're constantly re-explaining what you do on every sales call, that's the gap we're built to close.

Everyone else
Takes a project and animates it. Competes on style and price. Delivers and disappears.
Keyframe Media
Diagnoses your clarity problem first. Animates the fix. Then follows up to measure what moved.
We Get Complex Products
We've spent years working with products and services that don't fit in a tagline. By the time we get on a call, we already understand your world.
30-Day Performance Check
We follow up 30 days after delivery to see what moved for you. Your results are how we prove our work.

Five steps from
confused to converting.

01

Discovery Call

A free 20-minute conversation where we figure out exactly where your message is breaking down, using our 6-question Clarity framework.

02

Clarity Snapshot

We review your website, funnel, and messaging. You get a one-page Clarity Report showing exactly where your message breaks down and what your video needs to fix.

03

Video Production

Strategy brief locked in. Conversion-focused script written. Animation produced. Every frame has a job to do.

04

30-Day Check-in

Thirty days after delivery, we check in. How is the video performing? What moved? This is how we keep improving and how you build proof of ROI.

05

Retainer Option

Your product or service keeps evolving. New offerings, new audiences, new ways customers need things explained. A retainer keeps your clarity content current without you having to think about it.

Selected clients
SBV ClockIn Melody Benefits OJC Space Measuring Help Me Build Credit

Work that started
with a strategy.

Every piece below is a clarity or explainer video. Each one started with a conversation about the problem before anything was animated.

SBV ClockIn

Clarity video for a SaaS clock-in platform.

Melody Benefits

Explainer for a benefits platform.

OJC Walkthrough

Product walkthrough video.

Space Measuring

Clarity video for a space planning service.

Help Me Build Credit

Explainer for a credit-building service.

Don't just take
my word for it.

"

Chany didn't just create a video, she created a visual story that felt so me, capturing every awe-inspiring and heartwarming moment exactly as I'd hoped. The end result was stunning, deeply personal, and incredibly moving. She's so easy to communicate with and always ready to incorporate any changes happily and on time.

P. Mossberg
Sepia Design
"

Chany created a beautiful custom video for us that was so well received. Our donors loved it, they related to the vibe and mood, and were absolutely hooked on the customizations she inserted. It was a pleasure dealing with Chany, she was so patient and accommodating through all the back-and-forth.

B. Silberstein
Hashem's Children

Three options.
All strategy-first.

Every tier starts by understanding why your message isn't landing, then builds the video around the fix. Choose the depth of strategy that fits where your business is right now.

Tier 1
Clarity Video
Get one focused message into the market quickly.
For businesses with a clear message that need one focused video produced quickly and professionally.

  • One animated video, one platform format
  • Shortened discovery call (no full Clarity Session)
  • One voiceover option (not auditions)
  • One round of revisions
  • Light version of the "Where & How to Use This Video" guide
Reach out to learn more
Turnaround: approximately 2–3 weeks
Tier 3
Clarity Suite
Build a connected video system for awareness, consideration, and sales.
For businesses that need a connected set of videos to move prospects from first impression through the sales conversation.

  • Everything in Clarity Pro
  • Three coordinated videos, each built for a different stage of your funnel
  • Social hook video for top-of-funnel awareness
  • Core explainer video for consideration
  • Sales-enablement video for the sales conversation
  • Placement guidance for each video in the usage guide
Reach out to learn more
Turnaround: approximately 6–10 weeks
Also Available

Signature Mark Sprint

A one-week, strategy-first logo animation, built from a real conversation about your values, culture, and industry.

Reach out to learn more
How the snapshot works

Every project begins with a Clarity Snapshot. A strategic review of your messaging, funnel, and positioning before a single frame is animated. Start with the free instant snapshot tool below, or book a discovery call and we'll do it together.

You have traffic. So why aren't visitors
turning into leads?

Answer 8 questions about your product and get a personalised Clarity Score with specific recommendations. In under 5 minutes.

  • Clarity Score out of 100 across 4 categories
  • Personalised analysis of your specific clarity gaps
  • 3 actionable recommendations tailored to your product
  • Delivered instantly in your browser and by email
Free no card required  ·  instant results
Start your Clarity Snapshot
Sample Clarity Report
62/100
Messaging
45
Funnel Clarity
70
Positioning
60
Value Communication
75
01
Rewrite your homepage headline around the one outcome visitors care about most.
02
Add a clarity video at your biggest drop-off point to bridge the gap.
03
Make your CTA specific, one action, not three options.

Common questions.

The things most people want to know before they reach out.

Why do I need a Clarity Snapshot before the video?
Because most briefs describe what your product does. Not why your customers don't get it. The snapshot finds the real gap so your video is built to solve the right problem. Skip it and you get a pretty video that doesn't perform.
How is this different from a regular explainer video company?
Other explainer companies start with animation. We start by understanding your clarity problem. We diagnose before we produce. Every frame has a job to do. And because we specialise in complex products and services, we already understand your world.
What if I just want the video without the snapshot?
We don't offer production without strategy. Think of it like building a house without blueprints. The snapshot is what makes your video work, and it's free either way, so there's no reason to skip it.
Do you work with newer or smaller businesses?
Yes. If you have a product or service and a conversion problem, we can help. The Clarity Video tier is designed for exactly where you are right now.
Can we work together on an ongoing basis?
Absolutely. The retainer model is designed for brands whose product or service keeps evolving. New offerings, new audiences, new ways customers need things explained. A monthly retainer keeps your clarity content current.
How quickly can you start a project?
Usually within one to two weeks of your discovery call. I work with a small number of clients at a time so your project gets full attention. I'll be upfront about availability on the call.

Hi, I'm Chany.

I founded Keyframe Media after seeing the same problem over and over. Great products losing customers. Not because of what they built, but because of how they explained it.

Other animators take your project and make it look good. I start by asking why your message isn't landing. Then I build everything from there. The result isn't just a video that looks good. It's a video that makes your product impossible to misunderstand.

I work best with business owners who have a complex product, service, or story to explain. I keep my client list intentionally small so every project gets the full depth of the strategy-first process.

Chany Klinger
6+ years animation·School of Motion graduate·Brooklyn, NY·Complex product & service specialists
Book a discovery call
Let's Work Together

Ready to make your product
impossible to misunderstand?

Free. 20 minutes. We'll figure out exactly where your message is breaking down.

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